Digital Content Revenue

It will take customers' consent on the brands or companies they would like to receive communication from

Georgian's Lead Investor Emily Walsh will join the Contentstack board along with Contentstack CFO David Overmyer

In terms of consumption patterns of those watching stre­a­ming TV, 41 per cent prefer OTT for movies and serials, 17 per cent prefer music

The IT rules, 2021, require significant social media intermediaries (SSMIs) appoint a resident grievance officer to decide on content-related complaints

Facebook's 'Challenges' is a new way to go through a series of bonuses to reach a maximum payout

From creating local language content ecosystem and interactive platforms on smart TVs to helping people shop via video commerce, Indian content offers huge opportunities for tech and e-commerce firms

Instoried founder & chief executive Sharmin Ali shares the story of Instoried, the need for AI-driven content marketing and the use of NLP

YouTube on Wednesday said it has added a new 'Super Thanks' that will offer a new monetisation mechanism for creators on the platform.

Industry association IAMAI on Friday said it is setting up the Digital Publishers Content Grievances Council (DPCGC), which will help address unresolved consumer grievances

'Impatient multitaskers' is one of the best ways to describe our digital audience that likes to don many hats at once.

Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching

OTT, along with online gaming, are emerging out to be winners in the crisis, it said

Not just TV shows and web shows, viewers can access performances by artists such as Prateek Kuhad, Vir Das, Karsh Kale, Kamakshi Khanna, music band Indian Ocean on their Instagram accounts

Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to platforms

There are indications that OTT players may be poised to disrupt the market for major sporting rights