DEEP DESIGN

Article settles into soft cushions and runs speculative eye on road travelled by these variously wheeled vehicles. How did these objects of everyday utility turn into what we may call figures of fun?

Symbols, as carriers of identity, are inseparable from human life, from tribe to kingdom, ancient to modern

A synthetically developed script like Wancho presents a opportunity to develop criteria for evaluation

Physique creates stored meaning, or what we call an image, that can be exploited later

Currency note must be durable and easy to handle especially by ATMs, says DOPE

There's an opportunity for brands to build themselves around superb interactions. But UX goes beyond digital, and so should banks

The Nobel's relevance has always derived from authority, its own and others'. Even the Peace Prize's popular recipients have been yoked to structures of authority

Deep Design looks at the test result, treating the Swiss products as provocations

In India, the notion of the brand is both nascent and spreading at a gallop. States, NGOs, government bodies, spiritual leaders, cricket teams and other once-unlikely entities are starting to receive marketing attention, so the brand is never far behind. It's the new orthodoxy.University brands, an oxymoron in India until the 1990s, are a fascinating example. They are numerous, often very old, and slow to change, and display - like species - many stages of evolution. This is reflected in their visual identities.Of course, there's much more to a brand than the logo, which is only the tip of the brand's iceberg, so to speak. But it is a tell-tale sign of how an organisation sees itself, and the face it wants to show.Deep Design reveals the interplay of symbol and reality and the invisible hand of evolution. We shall consider two epochs, the shift (in India) occurring in the late 20th century.For 150 years, university identities followed an internationally prescribed code. The words seal,

Deep Design reveals the interplay of symbol and reality and the invisible hand of evolution

Clutter promotes flexibility, avoids commitment, and keeps things moving - for today

Olympic logos support a strong, coherent brand, adapting its unchanging core to a dynamic world

All ministries use the Ashokan four-lion national symbol, but look at the meaningless variations in lettering, proportion and arrangement!

Eligible parties choose symbols from a library of hundreds of simplistic linear drawings of everyday household objects and animals, under conditions set by the EC

Patanjali's sloppy, nondescript typography, garish colour palettes and crude illustrations bring to mind "cheap" rather than inexpensive