Consumer Habit

Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store

The company may also withdraw some variants of other categories that were launched during the pandemic, said Vineet Agarwal, chief executive officer of Wipro Consumer Care

In spite of the Consumer Protection Act, 2019, the consumer's awareness about the quality of product or service remains low.

A paradigm shift in consumer habit has driven banks to look inward