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Facebook vs Facebake is only the latest in a series of trademark wars
IPR laws in India and the challenge of staying ahead of violators
Mondelez International aims to push up India revenue to $2 billion by 2030
The company's domestic business sees 17 per cent of its revenues come from modern trade and 3 per cent from the digital channel.
Metro Cash and Carry India stops stocking Mondelez products over margins
The maker of Dairy Milk chocolates decided to cut margins by 25-30% for the German-headquartered company
Cadbury's advertising has always been incredibly powerful: CMO KFC India
"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling
100,000 villages to bite into Cadbury as rural India develops taste for it
Illinois-based Mondelez, India's No.1 chocolate maker, said "the big bulk" of a $150 million increase in global investment this year - the first hike in five years - will be in rural India
Cadbury Dairy Milk, 5 Star get a taste push
Mondelez is testing new flavours for two key brands as it attempts to stay relevant in a competitive market
