Brand Endorsements For Women Cricketers

BCCI eyeing Rs 10-11 crore per match for 2023-27 cycle, say sources; broadcasters Disney-Star, Viacom18, Sony-Zee may step into fray for rights

The pitch has always been queered against women sportspersons when it comes to earnings. Let's delve deep into the thorny issue of pay gap and find out what could be done to bring some parity

Brands are turning to women cricketers also as part of a larger shift in the advertising narrative.

Unlike male counterparts or sportswomen in other sports, female cricketers in India have not been able to break into this scene