Beverage

Brand to be launched across the country, beginning with Andhra Pradesh and Telangana

Prices iconic beverage of the 70s lower than competition

Coca Cola is also being very 'open-minded' about two other India-created flavours, Maaza Aam Panna and Fanta Apple Delite

Cost of importing paper straws goes up significantly as India doesn't have capacities to manufacture paper straws yet

Blank Street Coffee, the fast-growing Brooklyn, New York-based chain, is bringing its inexpensive espresso to the UK capital in June.

Craft spirit brands are up for bigger share of the liquor market

A clutch of small home-grown distilleries are brewing their success stories with 'handcrafted' booze in different parts of India. This report takes a look at how their story unfolded and the way ahead

The Coca-Cola Company's home-grown soft drink brand, Thums Up, on Tuesday announced to become a worldwide partner at the Olympic Games to be held in Tokyo starting July 23. This is probably the first time when a beverage firm from India is partnering with the Olympic Games. "As India enters its 100th year of participation at the Olympic Games, Thums Up aims to celebrate and salute the real heroes of the Olympic Games, athletes, who overcame tremendous odds to reach where they are today," Coca-Cola India said in a statement. The Coca-Cola Company has a long history of sponsoring major sporting events, organisations and projects around the world. Coca-Cola Vice-President (India and Southwest Asia) and Head (Marketing) Arnab Roy said, "In line with our long history of partnering with major sporting events globally, our strategic partnership with the Olympic Games Tokyo 2020 reinforces our long-standing commitment to refresh sports fans and enhance our consumers' experiences" It is al

Margin gains, however, will depend on raw material inflation, pricing action

Indian beverage start-ups mushroom as soda sales slow down and consumers stay away from carbonated drinks