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Apple Event
Apple's latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery at the same prices as last year's model, despite the inflationary pressure that has driven up the cost of many other everyday items. That decision, revealed on Wednesday during Apple's first in-person product event in three years, came as a mild surprise. Many analysts predicted Apple would ask its devout fans to pay as much as 15 per cent more to help offset rising costs for many components. The hoopla surrounding Apple's new iPhone 14 models is part of a post-Labour Day ritual the company has staged annually for more than a decade. Wednesday's event was held on the company's Cupertino, California, campus at a theater named after company co-founder Steve Jobs. For several years, Apple's new iPhones have mostly featured incremental upgrades to cameras and battery life, and this year's models were no exception, Pricing for the standard iPhone 14 will start at USD 799; the delu
Apple is expected to unveil the 14th series of its iconic and ubiquitous iPhone on Wednesday at its first in-person product launch event since before the coronavirus pandemic began. Industry watchers also hope to see the new generations of Apple watches, AirPods and other updated versions of its hardware. In addition to high tech advances, there is likely to be increased attention to prices this year with inflation hovering near four-decade highs. Even before the pandemic when the economy was booming, people were balking at the substantial price tags for smartphones with upgrades that don't win over owners of recent models. In April of 2020, just as the pandemic was crushing the US economy, Apple released the second-generation iPhone SE with a price tag as low as USD 399, a 40 per cent markdown from the most affordable iPhone 11 unveiled last year. Now, with 9 per cent inflation battering Americans' household budgets, analysts wonder if consumers won't wait a little longer to upgr