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Actor sought order against book publishers, T-shirt vendors, mobile apps associating themselves with TV quiz show KBC
Bachchan, who turned 80 on Tuesday and whose career spans over five decades, was most recently seen in family drama 'Goodbye'
The 50-second promo, shared by Sony TV on Saturday, took a dig at these false claims as it featured Bachchan reprising his role as the show's host, posing a question to a contestant named Guddi
The issue continued to be a talking point on social media, and the hashtag #Boycott_KBC_SonyTv continued trending on Friday morning.
Season 11 has helped the Hindi general entertainment channel top the urban viewership charts
One of the longest running non-fiction formats on TV turns to tech and breathless storytelling to stay relevant, but can it keep up the game?
That was projected brilliantly through everyday characters - using human truth with a creative twist
The appeal of the Amitabh Bachchan-anchored quiz show has not dimmed at all, pushing Sony Entertainment Television into the top slot
