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E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale. Tier 2 and 3 cities accounted for 75 per cent of the total customer base of the e-commerce major during its 'Great Indian Festival' sale, an Amazon India spokesperson told PTI. "75 per cent of the customers came from tier 2 and tier 3 cities. We saw 2 times more customers from Tier 2 and 3 cities compared to last year," the spokesperson said. The festive season sale of the company started from September 23 and will end before Diwali next month. The company gave 24 hours early access to Prime members. Amazon claims to have recorded sale of 10 lakh unique products offered by small and medium business and startups from its platform during the first 36 hours of its festive season sale. The company said its Prime member sign ups grew 1.9 times than last year and 68 per cent of the total new sign ups were from t
E-commerce majors Amazon and Flipkart will launch their festive season sales from September 23. While Amazon India will host 28 to 29 days festive season sale, the Amazon Great Indian Festival, Flipkart has announced to host 'The Big Billion Days 2022' till September-end. "We will have 11 lakh sellers that will participate in the sale of which 2 lakh are local stores. We will be delivering to customers across all serviceable pin code. The big change this year is that it will be coming on the back of two years of pandemic. We are returning to things as usual," Amazon India Vice-President Noor Patel told PTI. Amazon will give 24 hours early access to its Prime Members before opening sale for everyone on September 23. Patel said that the company expects over 2,000 launches across categories during the festive season. "We count launch of multiple models of a new product as one. We have got State Bank of India as partner for first phase of the event. They will offer 10 per cent discoun