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Watershed moment for Pant, Gill, Siraj and Indian cricket: Ad rates, brand value set to soar
Will Rishabh Pant's heroics in Australia this week impact his fortunes in endorsement space? Will this monumental Test series win lead to a massive boost in the brand value of most of Team India members? Is this a watershed moment for a series of young Indian cricketers, and not just Rishabh Pant? Business Standard's Viveat Susan Pinto and Dhruv Munjal talk about the impact of India's win in advertising world, the 'first superstar' Sachin Tendulkar and the emergence of a brand called Virat Kohli.