LG on consumer insight products

Last Updated: Apr 23 2009 | 12:00 AM IST

Betting big on the demand for products based on consumer insights, Korean cheabol LG hopes to rake in Rs 1000 crore from the products category in 2009. Dubbed as Indian Insight Products by LG, the concept is based on a consumer lifestyle research conducted by LG Electronics, based on which LG India has launched a slew of customised products for the Indian consumer.

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