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Amazon is best place to fail as we practice a lot: Jeff Bezos
New Delhi, Jan 15 (ANI): Amazon Chief Executive Officer (CEO) Jeff Bezos attended an interactive session at 'Amazon Smbhav'. Amazon chief pondered on the idea of failure and talked about the culture in Amazon. He said, "Amazon is the best place to fail and the reason is that we have a lot of practice. There are experiments where you try to figure out something new. That is high quality failure because when you are experimenting you don't know it it's going to work." He further added, "Innovation is all about maximizing the rate of experimentation. You have to have a culture that supports failure." Amazon Smbhav focuses on empowering small and medium businesses (SMBs) in India. Bezos landed in India to attend the Smbhav event and also paid tribute to Mahatma Gandhi.