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However, there still remains immense competition nowadays when it comes to starting one’s own influencer marketing firm with already big players establishing their names in and around the industry. One such established name is Rahul Kumar Pandey, the young founder of an influencer marketing agency known as FNF MEDIA . FNF MEDIA has established ongoing businesses with some big Indian brands and conglomerates within 3 years of establishment of the main office in Patna, Bihar. His journey from scratch and excelled like no other with an immense reach within the digital marketing industry. Rahul Pandey has been nominated for Global Startup Awards by SAARC.
He shared 5 important points with us to start a successful digital cum influencer marketing agency. As a brand, it means that the influencer is more invested in you and can be trusted to produce high-quality and authentic content. For influencers, long-term brand relationships show that the brand they are collaborating with trusts them completely, and opens up new collaboration opportunities. Try to think about how you could work with an influencer in the long-term and how they could help explore new avenues such as account takeovers, brand ambassadorships or product collaborations. By aligning your brand with select influencers for the long-term, you’re more likely to tap into their influencing power.
- Network is Net Worth- Forming an influencer marketing agency means long-term influencer relationships which are beneficial to both parties.
- Promotion is the key- In this age where each and every person is active some way or the other on social media whether it be Facebook, Instagram or Twitter, it is essential that you make your mark on every such social media platform. You need to devise ways of promoting your website and services in every way possible.
- Do research- Your aim should be to avoid replicating ideas from other digital marketing firms. There remains a high probability that other agencies are doing the same.
- Define your goals- An influencer marketing campaign without clearly defined goals and a specified target audience is almost certainly set to fail. You need to have a clear idea of your goals and who you will target in order to plan your campaign effectively.
- Quality over quantity- Choose influencers with a ‘high quality’ engaged audience, that match your target audience interests, rather than going for an influencer with the largest follower count.
You should choose to partner with influencers who can truly have an impact on the audience you’re targeting. When selecting influencers to work with, it shouldn’t be about ‘who has the largest following’ – go for influencers with highly engaged audiences as these are the influencers who really have an impact on their followers.