New Delhi [India], March 21: Art has the power to take us all to different places and amazing things can happen when you take the time to stop and look. This year, Swatch has partnered with the world-famous Tate galleries to bring more art to more people through this year's Swatch Art Journey with a brand-new range of masterpieces for your wrist to choose from.
Swatch invites you to take your time with your masterpiece, join us on the Swatch Art Journey 2024 and see where it takes you.
The Swatch x Tate Gallery Collection reflects the essence of the Swatch brand in a way that none of its art collaborations have before. Our partnership represents a journey through time, genre and self- expression. The iconic artists and unique works chosen for this year's collection reflect the boundary pushing, innovation, positive provocation, and joie de vivre that Swatch is known for.
Swatch is also known for its long-standing love affair with art, bringing more art to more people, and giving wearers the time to express themselves through its unrivaled range of art-inspired watches. Tate is the perfect partner, known for its era- and genre-spanning collections and unique Tate Modern Lates program which invites everyone to be a part of the life of the museum.
By creating masterpieces for the wrist, Swatch is giving wearers the time to express themselves through their choice of watch - just as the artists expressed themselves through their works - to connect with others and start their own conversations.
"We are thrilled to be partnering with Swatch and collaborating with a like-minded organisation to create a series of watches that bring Tate's rich and diverse collection to an ever-wider audience," Hamish Anderson, CEO of Tate Enterprises.
Turner's Scarlet Sunset
JMW Turner is often described as 'the father of modern art' and is one of Britain's greatest painters. His unique brushwork and use of color still surprise and delight today. His portrayals of the modern world were unlike any seen before. TURNER'S SCARLET SUNSET takes an iconic scene and focuses on the light and color throughout the whole watch. On the dial, the creative use of the calendar wheel brings additional depth, with the sun changing color across a 14-day period until the cycle begins again. Time spent with your Turner will take you seamlessly from sunrise to sunset.
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