Twitter says 9 in 10 Indians use its platform while streaming content

Nine in 10 Indians use Twitter while watching TV or streaming content as they turn to the platform for trailers, highlights and latest news about TV shows, the micro-blogging platform revealed

Twitter
Photo: Shutterstock
IANS New Delhi
2 min read Last Updated : Jul 28 2022 | 3:42 PM IST

Nine in 10 Indians use Twitter while watching TV or streaming content as they turn to the platform for trailers, highlights and latest news about TV shows, the micro-blogging platform revealed on Thursday.

About 79 per cent people in India use Twitter more when they're watching sports content elsewhere, and what they seek on Twitter is exclusive content, game highlights, interesting stats, and live coverage.

Almost nine in 10 people on Twitter in the country have watched a live-stream video on the platform.

"The possibilities for our favourite moving medium are endless and we are seeing more and more brands tap into the power of click 'play' to engage with the most leaned-in audience, connect to what's happening, and be a part of today's visually-driven digital world," said Preetha Athrey, Director, Global Business Marketing, Twitter APAC.

A majority of people (51 per cent) on Twitter in India actively search for videos on the service.

Nearly 70 per cent of Indians agree that Twitter is a great place to see videos that align with their interests.

A majority (65 per cent) of people agree that there is a wider variety of video content on Twitter.

The top interest-based categories that attract the most viewers are news and current affairs, celebrities, business/finance, educational and sports.

"Today, audiences are on the lookout for more and their hunger for content goes beyond the television screen and converges on Twitter -- where they come for a second-screen experience," said the report.

The Twitter report said that 64 per cent of its audience in India enjoys watching video ads to see what brands have to offer.

--IANS

na/ksk/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Twitteronline streaming

First Published: Jul 28 2022 | 3:42 PM IST

Next Story