To give developers more opportunities to get their apps discovered by users, tech giant Apple is planning to soon test a pair of new ad placements on the App Store.
The new ad slots include placement on the App Store Today page and a slot in the "You Might Also Like" section of an app's product page. Both placements will be marked as ads to differentiate between organic and editorial recommendations, reports AppleInsider.
"Apple Search Ads provides opportunities for developers of all sizes to grow their business," the tech giant was quoted as saying.
"Like our other advertising offerings, these new ad placements are built upon the same foundation -- they will only contain content from apps' approved App Store product pages and will adhere to the same rigorous privacy standards," it added.
The report mentioned that it is not clear exactly when the new ad placements will roll out, but Apple said that it will begin testing the slots soon.
Previously, there were only two ad spots available on the App Store -- and they both appeared only when users searched for new apps.
According to the tech giant, the new ad slots will maintain the company's focus on privacy and transparency.
For example, Apple avoids hyper-targeting of individuals or small groups of users. It also avoids showing personalised ads to users under 18, and it never uses any sensitive data -- such as religious or political information -- to serve ads.
More than that, Apple told advertisers in May that 78 per cent of the search volume on the App Store came from devices with first-party data collection turned off, the report said.
Despite that, Apple said that its privacy-protecting advertising technology was just as effective for businesses, it added.
--IANS
vc/kvd
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app