 "Ultimate Kho Kho league gets Odisha govt as fifth franchise owner")
The Odisha government’s sports promotion company will own a team in the upcoming Ultimate Kho Kho, said a statement by the league on Thursday. It will be the fifth franchise owner in the six-member league.
The other four franchises are owned by the Adani Group, GMR, Capri Global and KLO Sports. This includes the Gujarat, Telangana, Rajasthan and Chennai teams respectively.
Owning a kho kho team will be the second direct sports venture for the Odisha government, which operated the Kalinga Lancers team in the Hockey India League in 2013.
“Kho Kho is very popular in many parts of Odisha. In the recent Khelo India Youth Games, our boys and girls played well and won the silver medals. Since it is a traditional game, we have huge scope to develop it further in the state. Therefore, we have decided to participate in the Kho Kho league," said Tusharkanti Behera, Odisha’s minister for sports and youth services.
The Odisha Sports Development and Promotion Company will collaborate with steel maker ArcelorMittal Nippon Steel India for its association with Ultimate Kho Kho.
“Sports Odisha has been one of the key factors in the sporting revolution of India. Their focussed approach in developing a sport has been impressive. They have created an environment that has encouraged many corporate investments to create access for grassroots development and future champions. And now their association with Ultimate Kho Kho, is a great sign for the development of the sport,” said Tenzing Niyogi, CEO of Ultimate Kho Kho.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →Subscribe to Business Standard digital and get complimentary access to The New York Times
Quarterly Starter
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
Save 46%
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%