RateGain to acquire AI-powered travel-intent and data platform company - Adara

RateGain Travel Technologies announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement. The Silicon Valley headquartered global leader in predictive consumer intelligence to enhance its AI-powered DaaS (Data as a Service) and Martech offerings to form the World's most comprehensive travel-intent and data platform powered by AI.

The acquisition is aligned to RateGain's vision of building an integrated Revmax platform - focused on customer acquisition and wallet share expansion. It will help build one of the largest & most comprehensive source of travel intent data in the world that is permissioned and ethically sourced, impacting every step of the traveler's journey. It would also deepen access to marketing & commercial leaderships in large enterprises including expansion into adjacent travel segments like DMOs and large airlines.

The transaction does not involve any share acquisition. The asset purchase transaction will be carried out for cash consideration of USD 16.1 Mn (~Rs 132.4 crore).

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