Twitter said to consider selling user names to boost revenue
A report by The New York Times revealed that Twitter is planning to sell usernames through online auctions to boost revenue. Twitter Chief Executive Officer Elon Musk has been looking for ways to generate revenue for the company. According to reports, the new revenue stream has been in discussion since last December. Musk had earlier tweeted that the micro—blogging platform would soon start freeing up 1.5 billion usernames or handles, noting that inactive accounts would be deleted. Engineers have discussed running online auctions where people can bid for the user names, which are the words, numbers or string of characters that follow the @ sign by which accounts are identified on the platform. Mr. Musk’s user name, for example, is @elonmusk. It’s unclear if the project will move forward and if the plan affects all user names or only a subset, the people said. AGENCIES
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app