Streaming viewership pips cable TV for first time in US: Nielsen report

Streaming viewership has exceeded cable usage for the first time in the US, amid the slowdown of new content on traditional television and reduced sports programming, a new report has shown.

ott
Streaming viewership gains popularity in US
IANS San Francisco
2 min read Last Updated : Aug 19 2022 | 12:09 PM IST

Streaming viewership has exceeded cable usage for the first time in the US, amid the slowdown of new content on traditional television and reduced sports programming, a new report has shown.

According to Nielsen, streaming represented a 34.8 per cent share of total TV viewing in the US in July -- an increase of 22.6 per cent compared to July 2021.

Cable consumption was a little behind at 34.4 per cent, an 8.9 per cent drop from the year prior and a 2 per cent decline compared to June.

"Streaming claimed the largest share of TV viewing in July -- a first after four consecutive months of hitting new viewership highs. Streaming viewership in a given month has exceeded broadcast viewing before, but this is the first time it has also surpassed cable viewing," the data measurement firm said in a statement late on Thursday.

Overall, streaming usage grew 3.2 per cent from June. In July, Prime Video, Hulu, Netflix and YouTube reached new heights again.

Netflix gained 8 per cent per cent share, boosted by the nearly 18 billion minutes of 'Stranger Things' that viewers watched, complemented by the nearly 11 billion minutes of combined viewing of 'Virgin River' and 'The Umbrella Academy'.

Movies 'The Gray Man' and 'The Sea Beast' contributed over 5 billion minutes.

Amazon's Prime Video's 3 per cent share was driven by the new series 'The Terminal List' and new episodes of 'The Boys', which netted over 8 billion viewing minutes.

"In addition to claiming the largest viewership share during the month, audiences watched an average of 190.9 billion minutes of streamed content per week -- easily surpassing the 169.9 billion minutes that audiences watched during the pandemic lockdown period back in April 2020," the report mentioned.

--IANS

na/ksk/

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Entertainment NewsUSstreaming services

First Published: Aug 19 2022 | 12:09 PM IST

Next Story