POINTERS:
Shipments via online channels dipped 6 per cent YoY, though with a record-high share of 53 per cent. Offline channel shipments declined by 15 per cent YoY.
50 million 5G smartphones were shipped during the year, with an ASP of $395 in 2022, down from $431 in 2021. With more affordable 5G launches likely in 2023, 5G devices should account for about 60 per cent of shipments in 2023.
The mid-premium and premium price segments of $300-500 and $500-plus grew 20 per cent and 55 per cent, respectively, while the sub-$300 segment declined by 15 per cent.
In the $500-plus segment, Apple maintained its lead with a 60 per cent share (iPhone 13 being the third most shipped device in 2022), followed by Samsung with a 21 per cent share.
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