POINTERS:
Shipments via online channels dipped 6 per cent YoY, though with a record-high share of 53 per cent. Offline channel shipments declined by 15 per cent YoY.
50 million 5G smartphones were shipped during the year, with an ASP of $395 in 2022, down from $431 in 2021. With more affordable 5G launches likely in 2023, 5G devices should account for about 60 per cent of shipments in 2023.
The mid-premium and premium price segments of $300-500 and $500-plus grew 20 per cent and 55 per cent, respectively, while the sub-$300 segment declined by 15 per cent.
In the $500-plus segment, Apple maintained its lead with a 60 per cent share (iPhone 13 being the third most shipped device in 2022), followed by Samsung with a 21 per cent share.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →
Quarterly Starter
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories
Over 30 subscriber-only stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app