Reliance Brands inks pact to introduce luxury brand Balenciaga in India

With this agreement, Reliance Brands will be Balenciaga's sole India partner to launch the brand in the country

Balenciaga, RBL
Reliance Brands is a subsidiary of Reliance Retail Ventures — the retail arm of billionaire Mukesh Ambani’s Reliance Group.
Sharleen D’Souza Mumbai
2 min read Last Updated : Aug 05 2022 | 12:11 AM IST
Reliance Brands has signed a long-term franchise agreement with global luxury brand Balenciaga, it announced on Thursday.

With this agreement, Reliance Brands will be Balenciaga’s sole India partner to launch the brand in the country. This will be Reliance Brands’ second partnership with Kering, the parent group of Balenciaga, Reliance Brands said in a release.

The agreement comes after it recently signed a long-term distribution agreement with Italian fashion house Maison Valentino.

Balenciaga was founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937. Since his appointment as artistic director in 2015, Demna Gvasalia continues to uphold the brand’s vision through boundary-pushing collections, which have expanded to include women’s and men’s ready-to-wear, accessories and objets d’art, Reliance Brands said.

“Few brands have actually embraced the opportunity for creative reinterpretation and reinvention quite like Balenciaga. Their avant-garde and ingenious creations, bold use of the logo, and a consequent cult in the fashion industry has already created a strong footing throughout the world. It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and is using fashion as a form of creative expression of their individuality,” said Darshan Mehta, MD of Reliance Brands.

Reliance Brands is a subsidiary of Reliance Retail Ventures — the retail arm of billionaire Mukesh Ambani’s Reliance Group. It began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :CompaniesReliance BrandsLuxury brands

Next Story