Food brand Whole Truth raises $15mn in series B led by Sequoia Capital

Company will use money for expanding manufacturing, hiring and retail distribution

bank, credit, growth, loans, funding, capital, cash, m&a, payment
BS Reporter Mumbai
2 min read Last Updated : Jan 09 2023 | 3:00 PM IST
The Whole Truth (TWT), a health food brand, has raised $15 million in a funding round led by Sequoia Capital India. The series B round saw participation from existing investors Matrix Partners India and Sauce.Vc.

The company will use the fresh capital for expanding manufacturing, retail distribution, and hiring. The company’s angel investors include Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy) and Jaydeep Burman (Rebel Foods).

“We’ll continue to innovate and enter more categories. We’ll continue to grow distribution and bring our existing products to more consumers,” said Shashank Mehta, TWT’s founder and CEO.

TWT said since its Series A funding in July 2021 it has grown seven-fold, launching chocolates and expanding physical distribution in more than 10 cities. The company’s proprietary R&D and in-house manufacturing enables it to eliminate hidden sugars, artificial flavours, and harmful preservatives from their food.

“Sequoia Capital India is delighted to double-down on the partnership with The Whole Truth. We… are very impressed with their product innovation engine, marketing acumen, and overall quality of execution,” said Abhishek Mohan, principal at Sequoia India.

“We're excited to double down on our investment in The Whole Truth (TWT). With the launch of chocolates, they're taking TWTs philosophy and execution to one of the largest categories that can impact millions of people including kids,” said Vikram Vaidyanathan, managing director at Matrix Partners India.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :fundsSequoia Capitalfood brandsCompanies

Next Story