Disney Star wins ICC media rights for next 4-year cycle in a close-loop bid

Disney Star won the deal following a single round sealed bid process and will be the home of all ICC cricket in India for the next four years

ICC
ICC logo (Twitter)
BS Web Team
2 min read Last Updated : Aug 27 2022 | 8:18 PM IST
The International Cricket Council (ICC) on Saturday announced Disney Star as the winner of the sale of media rights for the 2023-31 cycle, following a closed-loop bid process in Dubai on Friday. A closed loop means that the bid submission was in sealed envelopes.

Disney Star won the deal following a single round sealed bid process and will be the home of all ICC cricket in India for the next four years. In June 2022, Disney Star retained the IPL television rights for Rs 3,575 crore ( Rs 57.5 crore per game).

“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans," said Greg Barclay, Chairman of ICC. 

Multiple events, including sixteen men’s events (for eight years) and six women’s events (for four years), are at combined value of over $4 billion, according to media industry experts. The package also includes Under-19 matches and digital rights to make it attractive for over-the-top (OTT) players.

With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country, said K Madhavan, Country Manager & President, Disney Star.

Broadcasters Disney-Star, Sony, Zee and Viacom18 had submitted their bids, after protesting about the lack of transparency in a closed-loop exercise. Amazon, while initially showing interest to bid for the rights, was not part of the process on Friday.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
Subscribe to Business Standard digital and get complimentary access to The New York Times

Quarterly Starter

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

Save 46%

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Access to Exclusive Premium Stories Online

  • Over 30 behind the paywall stories daily, handpicked by our editors for subscribers

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :Disney streaming serviceICC Cricket CommitteeInternational Cricket Council

Next Story