“While inflation headwinds impacted our margins, we took a series of price increases along with cost optimisation measures to mitigate the impact, recovering the margins sequentially over the quarters,” Satwalekar said. Adding, “Our network penetration initiatives, complemented by brand strength, opened allied avenues of distribution in the markets. Overall, our decorative business delivered a volume growth of 31 per cent and strong value growth of 36 per cent for the year.”
During the year, it launches 29 new products across the range which the company expects will become future growth levers. The company's launches was led by Royale Glitz, an ultra-luxury emulsion paint.