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What is Mann Ki Baat?
First broadcast on October 3, 2014, Mann Ki Baat is an Indian radio programme in which Prime Minister Narendra Modi addresses citizens on various issues and ideas pertaining to national importance. As of November 29, 2020, there have been 71 episodes of Mann Ki Baat.
As television is not widely available in India yet, especially in isolated rural regions, All India Radio (AIR) was chosen to be the official medium to reach the population.
In 2015, former US President Barack Obama was part of a special Mann Ki Baat show, who had arrived in India to be a part of the Republic Day Parade.
EPISODES
Over 61,000 ideas were received on the Mann Ki Baat website in the first fifteen addresses from which few were selected to become part of the show every month.
The episodes are expected to be 20 to 30 minutes long and aired every month. In the year 2018, there were only 2 episodes of Mann Ki Baat where PM Modi spoke on Yoga and another on the Constitution of India.
In 2017, an AIR survey found that the maximum listeners came from Bihar, Gujarat and Madhya Pradesh; while the states of Andhra Pradesh and Arunachal Pradesh had the lowest awareness.
Since 2017, Mann Ki Baat has been available in regional dialects to expand its reach.
The 50th episode of Mann Ki Baat was aired on November 25, 2018.
REVENUE
Since its beginning, the show became a major source of revenue for All India Radio as 10-second advertisement slots earned AIR Rs 200,000.
The show commands much higher advertising rates than any other programme on AIR, including live commentary of the India-Pakistan world cup match, which is usually rated at Rs 10,000 to Rs 15,000.
Over 500,000 dislikes were marked for the 68th episode on August 30, 2020 in BJP's YouTube channel for not addressing issues of JEE(Mains) postponement and NEET(UG) examinations.
The video later became one of the most disliked videos with over 1.2 million thumbs down.
Latest Updates on Mann Ki Baat
Prime Minister Narendra Modi on Sunday appealed to people to opt for organ donation, and said his government is working on a uniform policy that will make the process easy and encourage people
He also brought up Joydeep Mukherjee, an instrumentalist who was recently conferred with the 'Ustad Bismillah Khan Yuva Puraskar' -- an award for emerging, talented artists in the field of music
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Prime Minister Narendra Modi said the number of Ramsar sites has increased to 75 now
Modi has in the past used "techade" to describe the decade being dominated by technologies and India making most of it
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In his last Mann Ki Baat of 2022, PM Modi said the country had become the world's fifth-largest economy in 2022
Prime Minister Narendra Modi on Sunday addressed the last Mann Ki Baat of the year 2022 and said that this year, the country had become the world's fifth largest economy
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Prime Minister Narendra Modi on Tuesday invited people to share their inputs for the upcoming episode of Mann ki Baat scheduled for December 25, informed the Prime Minister's Office
The editor of a local publication has been booked for allegedly duping people by claiming he would come out with a compilation of PM Narendra Modi's 'Mann Ki Baat' radio programme speeches
Assuming the G20 presidency is a huge opportunity for India and the country must utilise it by focusing on global good, Prime Minister Narendra Modi said
Prime Minister Narendra Modi will address the 95th edition of his monthly radio programme 'Mann Ki Baat' at 11 am today
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The ideas can be shared on MyGov, Namo App, or dial 1800-11-7800 to record the message, said a press release by Prime Minister's Office on Sunday
Chief Minister Manik Saha heaped praise on Prime Minister Narendra Modi for highlighting the country's first bio-village in Tripura in his monthly Mann Ki Baat' radio broadcast
Highlighting the country's strides in science and technology, PM Modi in his monthly radio broadcast Mann Ki Baat said India is doing wonders in the solar and space sector
PM Modi said that many institutions in India are working to increase the fitness levels and participation of 'Divyangs' in sports and the country is winning laurels in para-sports
Increasing the use of nutritious coarse grains like millets will help
PM Modi urged people to make efforts to remove malnutrition while stressing that social awareness was a crucial aspect of this fight in his monthly Mann Ki Baat address