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BlackBerry

About BlackBerry

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What is BlackBerry?

Headquartered in Canada, BlackBerry was founded in March 1984 by Mike Lazaridis and Douglas Fregin as ‘Research in Motion’. The company designs and markets enterprise software and Internet of Things. However, it is known for its BlackBerry brand of smartphones and tablets. In 1999, the company introduced its first pager, the BlackBerry 850. The device was capable of receiving push email from a Microsoft Exchange Server using the company’s Enterprise Server. It was the BlackBerry brand that set the stage for the company’s enterprise-oriented products, including smartphones and software.
 
BlackBerry launched its first smartphone, the BlackBerry 957, in April 2000. Soon, it also introduced consumer-centric BlackBerry devices with multimedia features. The company’s Pearl series, followed by the Curve 8300 series and the Bold 9000, fuelled the company’s expansion in both enterprise and consumer markets globally.
 
Despite the arrival of the Apple and Android smartphones, BlackBerry sustained its market share growth in early 2000s. The growth started to decline as more original equipment manufacturers like Samsung, HTC, LG, etc, joined Google’s Android ecosystem for the development of Android OS-based smartphones, and Apple introduced the iPhone with multimedia-handling abilities. 
 
In December, 2016, BlackBerry announced that it had stopped developing hardware and made a deal with China’s TCL to design, manufacture and sale BlackBerry-branded smartphones outside of Bangladesh, India, Indonesia, Nepal, and Sri Lanka. In 2017, the company forged a partnership with India’s Optiemus Infracom to design, manufacture and market devices for India, Sri Lanka, Nepal, and Bangladesh. Since 2016, BlackBerry-branded devices have been shipped with the Android operating system, along with a security suite provided by BlackBerry. This suite includes DTEK security, BlackBerry Messenger, and BlackBerry Hub. These features were also part of the company’s BlackBerry 10 OS, the last iteration of its operating system for smartphones.

Latest Updates on BlackBerry

The smartphone industry churns on notoriously thin margins for handset manufacturers - eliminating storied but uncompetitive brands like Nokia, BlackBerry, Palm and HTC over the years

Updated On: 03 Feb 2023 | 10:19 AM IST

The shutdown administered the last rites to an iconic device, and to a pioneering tech concept

Updated On: 08 Jan 2022 | 6:05 AM IST

Blackberry lost favour with users with the advent of Apple's touchscreen iPhones

Updated On: 05 Jan 2022 | 1:59 AM IST

The move, first announced in 2020, effectively kills off a line-up that remains popular to this day in parts of the world for its reliability and security

Updated On: 04 Jan 2022 | 2:57 PM IST

Book review of Think again: The Power of Knowing What you Don't Know

Updated On: 05 Apr 2021 | 11:21 PM IST

Canada's BlackBerry Ltd missed Wall Street estimates for fourth-quarter revenue on Tuesday, even as the company said sales of its QNX car software showed improvement

Updated On: 31 Mar 2021 | 9:50 AM IST

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Updated On: 06 Jul 2020 | 11:23 PM IST

Floyd's death has triggered nationwide violent protests with a section of the protesters resorting to looting and rioting across the country, leaving behind a trail of destruction

Updated On: 08 Jun 2020 | 7:30 AM IST

Rahul Dubey, who has been living in Washington DC for the last 17 years, accommodated a large number of people in his house with some adjusting on the couch, some finding space in the rooms, bathroom

Updated On: 06 Jun 2020 | 12:48 PM IST

Amazon.com, Intel, Qualcomm and BlackBerry were at the Las Vegas conference this week to pitch data-crunching services and partnerships to an auto industry

Updated On: 08 Jan 2020 | 1:31 AM IST

Created in 2005, BBM was available as a key offering on BlackBerry handsets. In 2013, the messaging platform was made available for download on Android and iOS devices

Updated On: 18 Apr 2019 | 10:03 PM IST

BlackBerry has done well to pare some of the Key2's specs and features to bring the price down by Rs 13,000 to Rs 29,990

Updated On: 19 Oct 2018 | 9:35 PM IST

The Amazon-exclusive smartphone will be available from October 12. The phone will also be available in blue colour variant, which would be available in the first week of November

Updated On: 08 Oct 2018 | 1:01 PM IST

The BlackBerry Evolve will carry a Rs 3,950 cashback offer from Reliance Jio and a 5 per cent instant cashback on ICICI bank credit cards

Updated On: 04 Oct 2018 | 9:38 AM IST

Optiemus is lining up new devices across various price points for Blackberry as the brand looks to regain lost ground against rivals like Samsung, Xiaomi and others

Updated On: 02 Aug 2018 | 4:28 PM IST

Both the Evolve and Evolve X feature a touch screen design with 5.99-inch 18:9 aspect ratio fullHD+ screen on the front and soft textured design on the back

Updated On: 02 Aug 2018 | 4:19 PM IST

Unlike the recently launched touch and type design-based smartphone, the BlackBerry Key2, both the Evolve and Evolve X would feature a touchscreen design

Updated On: 02 Aug 2018 | 8:49 AM IST

The BlackBerry Key2 features an enhanced design, slightly powerful processor, more RAM, latest Google Android operating system and a dual camera set-up on the back

Updated On: 03 Aug 2018 | 6:03 PM IST

Radar is emblematic of BlackBerry Chief Executive John Chen's strategy for turning around the Canadian icon

Updated On: 10 Jun 2017 | 2:13 AM IST

The software will help automakers create safe and secure connected vehicles

Updated On: 08 Jun 2017 | 4:48 PM IST