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What is Augmented reality?

Augmented reality

About Augmented reality

What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.

Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a
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Latest Updates on Augmented reality

Volume IconTMS Ep404: Opec+ output cut, Alibaba, gas stocks, mixed reality headset

How will OPEC+ oil output cut affect you? What is happening at Alibaba? How will the unified pipeline tariff impact gas stocks? What is Apple's mixed reality headset? All answers here

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Updated On : 05 Apr 2023 | 8:00 AM IST

Restaurant app peAR raises Rs 4.2 cr in funding for business expansion

Company uses augmented reality to enable users to visualise dishes before ordering

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Updated On : 16 Mar 2023 | 8:02 PM IST

Apple may bring 'Continuity' features to its upcoming AR headset

The iPhone maker essentially uses the term "Continuity" to represent that its products are supported by many platforms and can communicate with one another without any issues

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Updated On : 06 Mar 2023 | 5:55 PM IST

Apple may launch high-end, low-end second-generation AR headset in 2025

Apple's second-generation AR (Augmented Reality)/MR (Mixed Reality) headset will feature two high-end and low-end models, which will likely launch in 2025.

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Updated On : 24 Feb 2023 | 8:46 PM IST

Snap likley to unveil its 'AR for businesses' project at developer summit

Snap, the parent company of Snapchat, is reportedly planning to unveil its new 'augmented reality (AR) for businesses' project, at its annual developer summit in April or perhaps even sooner

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Updated On : 20 Feb 2023 | 11:35 AM IST

Samsung's upcoming XR headset to be a stand-alone device: Report

XR is an umbrella term covering virtual reality (VR) and augmented reality (AR)

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Updated On : 06 Feb 2023 | 9:13 AM IST

Snap may come up with AR glasses powered by generative AI technology

Snap, the parent company of Snapchat, has hinted at future AR glasses powered by generative AI technology during its fourth-quarter earnings call on Tuesday

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Updated On : 02 Feb 2023 | 3:27 PM IST

Apple's upcoming MR headset may feature health, wellness experiences

Apple will reportedly bring health and wellness experiences in its upcoming augmented reality (AR) - mixed reality (MR) headset, media reports said

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Updated On : 30 Jan 2023 | 9:55 AM IST

Apple may allow users to build AR apps for mixed-reality headset using Siri

American tech giant Apple is apparently working on a way to let you make apps for its long-rumoured mixed reality headset using Siri

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Updated On : 30 Jan 2023 | 9:51 AM IST

Apple working on new augmented reality shopping feature on iPhone: Report

Tech giant Apple is reportedly working on a new version of its Apple Store application which will offer an augmented reality (AR) shopping feature on iPhone

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Updated On : 13 Jan 2023 | 10:50 AM IST

Apple on mission to make its AR headsets feel more immersive via gyroscopes

Tech giant Apple is reportedly researching how to add gyroscopes to its augmented reality (AR) headsets, providing users continuous haptic feedback that will feel real

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Updated On : 22 Dec 2022 | 5:12 PM IST

AR/VR drives into classrooms: How tech is changing education landscape

But the cost of infrastructure for a medium of instruction with virtual reality and augmented reality can prove to be a challenge, especially for private schools

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Updated On : 11 Dec 2022 | 10:51 PM IST

Apple's AR/VR headset may arrive in late 2023 due to software issues

The delay appears to affect only the mass shipment of finished goods, rather than manufacturing itself

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Updated On : 05 Dec 2022 | 1:02 PM IST

Meta Quest Pro's new update adds mixed reality capture

With the new update, users can now record and show off those mixed reality moments, while using applications that merge their actual reality with a virtual one

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Updated On : 05 Dec 2022 | 9:48 AM IST

Apple's upcoming AR headset to use extended reality OS, name it 'xrOS'

The company is also developing a Software Development kit, which will allow third-party developers to make applications for the new platform

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Updated On : 02 Dec 2022 | 4:20 PM IST

Sony unveils Mocopi motion-tracking bands for Metaverse on smartphones

Mocopi is a set of six motion-tracking bands, which lets users animate and operate avatars inside various metaverse apps on Android smartphones and iPhones

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Updated On : 30 Nov 2022 | 10:53 AM IST

Google introduces new AR features to shop for beauty products, shoes

With assistance from beauty brands, Google's new photo library features 148 models representing a range of skin tones, ages, genders, face shapes, ethnicities, and skin types

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Updated On : 22 Nov 2022 | 8:26 AM IST

Qualcomm unveils Snapdragon AR platform to power headworn devices

Snapdragon AR2 is in various stages of development with OEMs including Lenovo, LG, Nreal, OPPO, Pico, QONOQ, Rokid, Sharp, TCL, Vuzix and Xiaomi

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Updated On : 17 Nov 2022 | 6:55 AM IST

Apple continues to add employees to its AR-MR headset project: Report

Earlier, the tech giant was reportedly planning to start mass production of its AR-MR headsets from March next year

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Updated On : 14 Nov 2022 | 1:09 PM IST

Apple may begin mass production of AR headset in March next year: Reports

The mass production of the headset will probably start in March 2023 and may be unveiled in the following month

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Updated On : 09 Nov 2022 | 3:02 PM IST