Page 2 - Zee5

Telcos align with streaming platforms to deepen consumer relationships

Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

OTT players diversify content libraries as regional movies, shows score big

Digital entertainers diversify the content libraries as language movies and shows score big in the lockdown

Lockdown impact: Online gaming sees over 100% spike in traffic, OTT at 198%

Also, OTT traffic surged 198.68 per cent, hosting traffic (storage space and access for websites) went up by 62.78 per cent, ISP traffic increased by 54.38 per cent

Reduce video quality to ease network pressure: COAI to streaming platforms

COAI has written to a dozen streaming platform including Amazon Prime Video, YouTube, Hotstar, Zee5, Alt Balaji, Voot, Sony Liv, Viuclip, Hoichoi, Netflix, SunNXT and Voot seeking their cooperation.

Coronavirus: OTT viewership spikes as more people stay home and binge-watch

A senior official of an Indian OTT platform said that as people spend more time at home due to 'social distancing', they have more time to spend watching video content online

Majority Indians support partial censorship for online streaming: Survey

However, a majority- 51 per cent do not watch shows or movies on OTT platforms just yet

Zee5 to launch short video app, take on TikTok in fight for market share

Timed just after the India debut of Disney+, which is slated for March-end on Hotstar, the move is aimed at increasing engagement and users, top officials at Zee5 said.

Smaller towns driving demand for regional content, OTT viewership growth

Network-backed OTTs see fast growth alongside an increase in demand for regional content

Netflix starts testing multi-month packs in India to attract new customers

Last week, Netflix founder and Chief Executive Officer Reed Hastings had said the company was focussed on creating original Indian content for audiences not just in India but also globally.

Consumption on streaming apps rises 140% in 2019; YouTube leads, Prime 2nd

YouTube recorded 274 million total unique viewers in March 2019, occupying a 93.4% reach

Can Apple TV+ make a dent in Indian OTT with its aggressive pricing?

At Rs 99 a month, Apple TV+ looks like a real steal, but its growth here also depends on local content and distribution

Southeast Asia replaces Pak in Zee5's growth plan due to border tensions

During India-Pakistan tension, films and sports are usually the first to be hit by bans. Businesses take proactive steps to ensure least damage

In a head-on fight with Netflix and Amazon Prime Video, ZEE5 goes global

The broadcaster has launched its service in 190 countries