Tetley is among the world's largest tea companies, going back over 180 years, and had been acquired by the Tata Group nearly 10 years ago.
While the rate of the cess is yet to be finalised, sources say it could be around Rs 2 per kg of export
After losing a case in the Calcutta HC against ITC over a trademark issue, the board has appealed to the Division Bench of the same court and it is hopeful that the issue can be sorted out amicably
Plans are to trace the movement tea across the supply chain, from plantation to sale
Average consumption was the highest in Gujarat at 1,385 gram (g) a year per person
The move follows the recommendations of IIM Bangalore (IIMB), which was appointed by the Tea Board to come up with suggestions to improve the tea pricing scenario in the country
North Indian price still being arrived at; Board is also working on e-auction reforms based on IIM Bangalore recommendations
Industry says will create a new brand identity for this tea and may help push exports, and will also help protect the Darjeeling brand