Sports Sponsorships

Sports sponsorship: Cricket dominates but others are gaining, says report

Football, boxing, badminton, kho kho and kabaddi are finding sponsors too, finds GroupM report

Sport sponsorship rise to Rs 5,900 cr, cricket corners 85% of money: Report

Sponsorships bagged by sporting events and personalities more than doubled to Rs 5,907 crore in 2022, but cricket continues to corner a bulk of the money, a report said on Tuesday. Sports celebrities pocketed Rs 729 crore in 2022, which was a 20 per cent growth over the previous year, the report by media agency Groupm said, adding that Virat Kohli, M S Dhoni, Rohit Sharma, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu are among the highest billing sportspersons. The overall spends on sports were pegged at Rs 14,000 crore by the agency, as against Rs 9,500 crore in the year-ago period. A report 'Sporting Nation 2023' highlighted "the unprecedented growth of sports sponsorship in India, with spends on-ground, team, and franchise rising by Rs 3,021 crore, a whopping 105 per cent growth from 2021, making the total sponsorship spends Rs 5,907 crore". It attributed the rise in overall spends in 2022 to a jump in the number of IPL matches, addition of two new teams in the popular cricket

Killer Jeans maker now jersey sponsor of Indian cricket team; MPL out

The cricket body, according to persons in the know, has asked Byju's to continue as the Team India jersey sponsor until March 31, 2023, after which it may announce a replacement

Three bizmen admit paying bribes for Tokyo Olympic Games sponsorship rights

A former chairman and two senior managers of Japanese major business suit retailer Aoki Holdings Inc. have admitted in court to having bribed to win sponsorship rights for the Tokyo Olympic Games

Nick Bollettieri, man who coached Agassi, Courier, Sharapova, passes away

In 2014 Bollettieri was inducted into the International Tennis Hall of Fame, and in 2015, he became the first white man to be inducted into the Black Tennis Hall of Fame

International Cricket Council announces BYJU'S as global partner until 2023

The International Cricket Council (ICC) on Monday announced BYJU'S, India's largest EdTech company as their global partner from 2021 to 2023.

US lawmakers press corporate sponsors to boycott Beijing Winter Olympics

A group of US lawmakers on Tuesday (local time) urged corporate sponsors to back out of the 2022 Beijing Olympics, over human rights violations in China's Xinjiang province.US Congressmen invited the representatives from domestic firms who sponsor the Olympics to a hearing to address how they could leverage their influence to insist on concrete human rights improvements in China.Senator Jeff Merkley, chair of the Congressional-Executive Commission on China (CECC), in his opening remarks said the hearing was not meant to attack or embarrass individual companies but rather to explore how key Olympic movement stakeholders, corporate stakeholders, could use their influence to ensure the Olympics live up to its values."Holding the 2022 Winter Olympics in China and allowing its authoritarian government to reap the rewards in its prestige and propaganda of hosting this globally-beloved event does not uphold the Olympic spirit," he said.Representative James McGovern said, "unless things ...

ICC inks three years sponsorship deal with online brokerage Upstox

Online brokerage Upstox, earlier known as RKSV Securities, on Thursday announced a three-year partnership with the International Cricket Council (ICC) for an undisclosed sum.

Consistent on and off the pitch, Mumbai Indians is the brand to bet on

An easy-going atmosphere has allowed Mumbai Indians to flourish on the field, which, in turn, has contributed greatly to its fortunes off it

IPL 2020: From shampoo to face masks, brands score a six this season

Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners

Chinese brands look to encash on tournament as IPL retains all sponsors

Media planners say Vivo, Oppo and others will go all out on digital and TV, as IPL is only high-impact sports event from India this year. It also falls in festive season, which is key for phone brands

India-China face-off: BCCI to review IPL sponsorship deal with Vivo

The meeting of the IPL Governing Council will review the yearly Rs 440 crore title sponsorship deal with Vivo among others

Sports sponsorships in India surges 14% to reach Rs 73 bn in 2017: Report

Media spends grew 15.8% from Rs 35.11 billion in 2016 to Rs 40.65 billion in 2017