This move comes at a time when demand for cold beverages increases as temperatures start to soar
The Indian soft drink market is expected to see "significant growth" as consumption is anticipated to increase steadily, which will deliver sustainable and healthy volume growth across all product categories, said Varun Beverages Ltd (VBL), PepsiCo's largest franchise bottler. This would be driven by factors such as shifting population demographics, the rising spending power of young consumers, accelerated urbanisation, and growing rural consumption. The company is in the process of further expanding its capacities to meet the higher demand expectations, said VBL in its latest annual report. Its distribution model and on-the-ground end-to-end infrastructure facilities continue to be the key growth drivers and VBL remains committed to extending it to newer areas and under-penetrated regions to further boost its market presence," it added. While from an operational standpoint, VBL continues to focus on new product categories and evolving customer preferences. Launch of new products
While Reliance hopes the gamble on the brand's popularity in the 1970s will pay off, experts feel it may not connect with the millennials, who are the major consumers of aerated drinks today
Brand to be launched across the country, beginning with Andhra Pradesh and Telangana
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Coca Cola is also being very 'open-minded' about two other India-created flavours, Maaza Aam Panna and Fanta Apple Delite
Higher global taxes on carbonated drinks have not led to decline in consumption, say firms
He created affordable soft drink packs of Rasna in the 1970s as an alternative to soft drink products sold at high costs
Quincey told investors, "India had a knock-out quarter clearly they are having a very strong run this year. He also said that the company is looking to continue to invest strongly in the country.
The company said it now sees organic revenue growth of 14% to 15% for the full year. In July, Coca-Cola increased its full-year outlook from 12% to 13%
Reliance acquired Campa from Delhi-based Pure Drinks Group for around Rs 22 crore. It is expected to relaunch the drink in its iconic cola, lemon, and orange flavour in October
In the second quarter, Coca-Cola Company's sparkling soft drinks grew 8 per cent, which was "primarily led by India, Mexico and Brazil", said the Atlanta-headquartered firm
India is one of the leading markets for Coca-Cola
Coca-Cola Co raised its full-year sales and profit forecasts on Wednesday, as demand bounces back from pandemic lows for its beverages following the re-opening of theaters, restaurants and stadiums.
IT major will deliver European client's transformation roadmap and operations across applications, cloud infra, service management and end-user computing
The out-of-home market typically contributes two-third of the sales of beverage companies, said experts
Mirakle is more effective than oral vitamin C capsules and the absorption rate of nutrients in the drink is 98 per cent
Volume recovery, expansion in new geographies and debt reduction are key positives
The beverage industry has urged the government to remove aerated drinks fromthe sin tax category and reduce rate on juice-based drinks under the GST regime. Reduction of taxes on juices would give a boost to local horticulture sector and improve the lives of farmers, from which the industry sources fruits, Indian Beverage Association (IBA) said in a statement. IBA in a letter to Finance Minister Nirmala Sitharaman, who also heads the GST Council, has suggested placing the packaged drinking water in a lower slab of 12 per cent from the existing 18 per cent. The aerated beverages are currently placed under the highest GST slab of 28 per cent with a compensation cess of 12 per cent. "This high GST levy of 40 per cent on aerated beverages is against the stated policy of the government to maintain parity between pre-GST and GST regimes," IBA said, adding that aerated beverage is the only product in the entire food category subjected to compensation cess. It has also urged to revise "th
The apex court said the petitioner's counsel failed to disclose 'why two specific brands in particular are chosen to be the target of the proceedings and what the source of his assertions'