Page 7 - Smartphone Market
Xiaomi leads India smartphone market, OnePlus tops premium segment in 2018
Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India
 "Xiaomi leads India smartphone market, OnePlus tops premium segment in 2018")
Chinese brands sold Rs 500 bn worth of smartphones in India in FY18: Report
As per Counterpoint Research's latest analysis on the important Indian smartphone market, the premium smartphone segment (>Rs. 30,000) shipments reached an all-time third quarter peak
Brand strategy: Xiaomi makes the right calls, Oppo and Vivo see a lull
Chinese brands Xiaomi and Oppo, Vivo are a study in contrast in India's smartphone market. While one has grown exponentially in terms of market share in the past one year, the other two have largely stagnated.From 7.4 per cent a year ago, Xiaomi today has a share of 23.5 per cent, according to IDC, competing head-on with rival and traditional leader Samsung. Oppo and Vivo, on the other hand, have remained in the 7-10 per cent bracket in the past one year, with the September 2017 quarter being the only exception when Vivo's share touched 13 per cent.Oppo and Vivo, promoted by the Guangdong-based BBK Electronics, were not immediately available for comment. Xiaomi's emergence in India's 110-million-unit smartphone market has been on the back of steady online and offline distribution, solid products and affordable price points.Hanish Bhatia, senior analyst, Counterpoint Research, says, "Xiaomi has targeted the sweet-spot of ~8,000-10,000 in the domestic market. A price band, which is ...
 "Brand strategy: Xiaomi makes the right calls, Oppo and Vivo see a lull")
Smartphone sales in India: Samsung leads, Xiaomi follows in second place
Mid-end segment (Rs 15,000-20,000) witnessed the highest growth of 158 per cent year on year
 "Smartphone sales in India: Samsung leads, Xiaomi follows in second place")
India's share in global smartphone market may double in 3 years: Ravi Shankar Prasad
He added that mobile phone manufacturing in India has grown very fast since 2014-15
 "India's share in global smartphone market may double in 3 years: Ravi Shankar Prasad")
Smartphone makers lean on services to woo consumers
Fierce competition in the handset market has led companies to bank on utility services and exclusive content
 "Smartphone makers lean on services to woo consumers")
