Saregama is India's oldest music label with a music catalogue of over 100,000 songs across different genres, including film songs, devotional music, ghazals and indipop in more than 25 languages
In 2017 Saregama launched Carvaan, a device with 5,000 old songs loaded in. It became a huge hit selling over two million units so far and rejuvenating India's oldest music company
What has encouraged the company to move to a higher gear is the potential of the Indian market
The stock has fallen below its previous low of Rs 462 touched on October 9, 2018, on the BSE in intra-day trade
Priced at Rs 3,990 and packed with 3000+ songs, the Carvaan Go promises a lot. Weighing less than 100g the device can be charged fully in just 2-3 hours and then it runs for around 6-7 hours
It's an elegant, compact piece with a quasi-vintage feel that you can take along with you in a carry bag. It's got great sound and is very user-friendly. But the pre-collection could have been better
Through its digital brand film, Saregama is trying to convince young buyers to consider Carvaan as a gifting option for 40-plus listeners
The music and content producer refocuses on digital, eyes a growing market for streaming services