Puma

Puma names Anushka Sharma brand ambassador, aims to boost women's business

She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections

Sportswear giant creates unique birthday tribute for Kohli

Bringing together thousands of Virat Kohli fans, leading sportswear brand Puma, in a unique birthday tribute, created a massive mural of the Indian batting maestro by using 5000 red cricket balls at Mumbai's Carter Road Amphitheatre on Saturday. A 20ft-by-20ft mural of Kohli's face was created in a marathon nine-hour activity that began at 8:00 am. "Virat Kohli is a modern-day cricket legend and has a special place in the fans' heart. He is an inspiration to not only a legion of fans but even the professionals associated with the game. "It was our endeavour to bring them all together and make it a special birthday celebration for one of the most complete batsmen of this era," said Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia. What made the celebration even more special was the presence of Kohli's childhood coach, Rajkumar Sharma. "It looks amazing and very creative from team PUMA and I will definitely send it to Virat as well. It fills my heart with great pri

Flipkart unveils Flipverse, a virtual shopping experience in metaverse

The e-commerce firm has partnered with Web3 entertainment firm eDAO for the initiative where consumers can discover products in photorealistic virtual destinations and shop on Flipkart App

Copyright infringement: Supreme Court allows Puma to withdraw its case

The Sports Company had filed a petition against an order of the Punjab and Haryana High Court in which the court had refused to quash a criminal complaint against it for copyright infringement

Puma launches mobile shopping app in India to enhance digital offerings

German sports brand Puma on Tuesday said it has launched mobile shopping app in India to further enhance digital offerings for consumers and provide quicker access to its products.

Campus garners 37% topline from online sales in first nine months of FY22

The Delhi-based firm is launching its Rs 1,400-crore Initial Public Offering (IPO) through the offer for sale route on Tuesday at a price band of Rs 278-292 per share

RCB deal an ideal extension of our partnership with Kohli: Abhishek Ganguly

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

Puma signs multi-year deal with Kohli-led Royal Challengers Bangalore

Global sports brand PUMA has signed a strategic long-term partnership with IPL franchise RCB. With this, PUMA has become the only global sports brand to currently be associated with an IPL franchise

Team India kit sponsorship: Puma buys bid document, Adidas may enter fray

A senior industry insider explained the whole sponsorship issue in these turbulent economic times

We've found the right balance between online & offline, says PUMA India MD

We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar

Puma puts best foot forward in infant wear, smart watches segments

Opens its biggest India store in Bengaluru to give an experiential taste to buyers

Sprinter Dutee Chand strikes two-year endorsement deal with Puma

The firm said it was helping Chand with her training needs to qualify for next year's Tokyo Olympics

Puma steers clear of sports to celebrate millennial passions

The 'Puma Suede Gully' is neither an extension nor a departure from any earlier campaigns. It is Puma's first culture play

Puma bolts down the track

The sports brand takes on rivals Adidas, Nike and Reebok in the country, follows a smart expansion strategy and banks on targeted digital and event-led branding