Page 8 - Online Shopping

E-commerce major Snapdeal on-boards 52,000 merchants in Uttar Pradesh

UP among top ecommerce markets for 'puja' items, fashion

Amazon introduces 'Project Zero' in India to block counterfeit goods

Over 7,000 brands have already enrolled in Project Zero across US, Europe and Japan. A number of Indian brands participated in a pilot to help the company test the experience in India

Digital trappings: Brands lobby for influence in a data-rich world

Data allows you to map, target and deliver relevant content says K V Sridhar, founder and chief creative officer at HyperCollective.

US antitrust enforcers examining Google's conduct in shopping comparison

Google's practice of elevating its own services raises prices for consumers

'Default' digital consumer: A path via welded worlds of online and offline

Going online before any purchase has now become established custom, can brands evolve enough to rope in the online shopper?

Flipkart unveils smart assistant to handhold first-time e-commerce users

The platform would help Flipkart to tap consumers across tier II, III cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.

How social commerce is becoming the new frontier in online shopping

Start-ups such as Meesho, VMall and BulBul.TV are getting into areas that were left untouched by e-commerce majors

Google 'shopping': New tools to help businesses connect with buyers easily

To facilitate the shopping experience, Google is extending support for Indian languages and product listings on the shopping home page

Indians rely on online information while shopping in-stores: Google

In the pre-purchase phase, 55% urban offline shoppers turn to digital in the case of home decor or baby care and 62% in the case of men's apparel

Shopkeepers glum with subdued Diwali sales as consumers fail to get festive

Retailers of mobile handsets have been the biggest casualty of the Indian consumer's growing love affair with online shopping

We've found the right balance between online & offline, says PUMA India MD

We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar

Festive push: With marketing blitz, e-commerce giants hope to beat slowdown

Flipkart has tied up with SpiceJet to hold a massive 'marketing in the air' campaign

Amazon to Big Bazaar: Companies push their own labels on shopping aisles

From detergents to electronic goods and fashion, retailers bet big on private labels as consumers look for affordable options within the branded universe

Digital breakthrough: Consumer durables brands finding ways to expand reach

While most brands are still taking baby steps in this space, this is where the future brands will be built believe experts

Not Amazon, Instagram is likely to dominate the future of online retail

Selling fits well with Instagram, a visual medium beloved of fashionistas. Since 2017, store chains have been able to tag clothes, handbags or make-up in their posts

Consumers ask brands to respect line between privacy and personalisation

The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised

Algo Rhythm: Augmented and virtual reality to drive shopping experience

According to a recent report by research and analyst firm Gartner, one of its biggest applications is going to be in the retail segment to enhance customer experience

Personalisation drives the trend for subscription-led consumption

The millennial hunt for curated experiences is powering the rise of subscription box brands

Decoded: Hidden expenses behind e-commerce - for customers and retailers

For customers there's a time cost. On top of time spent browsing online, click-and-collect often means queuing to pick up your purchase

Brick-bait: Three tricks up retailers' sleeves to lure you back to shops

Department stores and clothing retailers are drawing on consumer behaviour and psychological research to make themselves more appealing