How are the synergies shaping after the merger with Starwood Hotels, especially for India?We are in the middle of that, as the deal happened about a year ago. Synergies are happening in three groupings. There are corporate synergies. We now need less numbers of people at the corporate level and that is a direct payback. We both had teams in India, trimmed by a fourth after the merger. The second synergy is at the top line (revenue) level of hotels. That happens through distribution and loyalty programmes. It helps because we never had SPG (Starwood Preferred Guest) members staying at Marriott and vice versa. Loyalty members of Marriott stay with us 60 per cent of the time (given hotel availability) and that was 40 per cent for Starwood. Now, we can capture more business and increase the market share. We now have twice as many sales people here, we have more people outside selling India and more dollars for promotion. The third synergy is on the bottom line (profit) for hotels on ...
The company will also introduce two brands in Asia Pacific offering guests a total of 23 brands
The company plans to reach out to 33 locations from the present 19
Launches 2nd hotel in Lucknow under Fairfield brand