OYO-owned Weddingz.in on Thursday announced a strategic tie-up with Lemon Tree Hotels in a bid to boost revenue, drive demand and sales. The alliance will help increase the fill rate of banquets and event spaces in Lemon Tree Hotels, in more than 40 destinations across the country, including Delhi NCR, Jaipur, Kolkata, Lucknow, Bhubaneswar, Mumbai and Pune, among others. Weddingz.in is an online platform offering wedding venues and related services. It was acquired by hospitality tech firm OYO in 2018. "Lemon Tree venues will feature prominently on the Weddingz.in platform, which gets over 19 lakh prospective customers per month, as India's largest wedding venue marketplace," a release stated. Weddingz will craft specific targeted campaigns and undertake search engine marketing and performance marketing campaigns to drive higher interest, it added. "We have millions of visitors searching our platform not just for wedding venues but also for other events such as parties, conference
It is interesting to see that the new business opportunity is fuelled by India's G20 presidency. The G20 meetings have added to the demand in cities that are slated to host key events
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Occupancy rate is expected to improve further from the pre-pandemic levels, on the back of strong demand drivers including resumption in foreign inbound travel, says analyst at Motilal Oswal.
The increasing traction in corporate travel will benefit us to a great extent as more than 85 per cent of the company's inventory is in business hotels, the company said in its annual report.
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Lower costs, improving occupancies as well as room rents augur well
Brokerage house ICICI Securities has given a 'buy' call for hospitality stocks such as Indian Hotels Company and Lemon Tree Hotels.
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Analysts anticipate a faster recovery in the demand environment and are hopeful that consumption will reach normalised pre-Covid levels in H1FY23
While Q2FY22 witnessed a sharp rebound in revenues on a lower base, ICICI Securities expect a further recovery in revenues during Q3FY22E supported by healthy festive season travel demand.
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Energy Efficiency Services Ltd (EESL), a joint venture under the Ministry of Power, has signed a MoU with Lemon Tree Hotels Ltd for implementing energy efficiency and conservation measures
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"Apparently, Warburg was not happy with the way the JV had progressed in the last two-three years," said sources
On account of being highly leveraged, 15 per cent of the total 160,000 rooms are at a risk of being shuttered forever according to hotel industry estimates
For the quarter ended June 2020, the company's revenue from operations declined 71.1 per cent year-on-year (YoY) to Rs 40.7 crore.
Revenue from operations went up 17 per cent to Rs 176 crore in Q4 FY20 from Rs 150 crore in the same quarter of previous fiscal
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