Lava Phones

Lava launches Yuva 2 Pro smartphone at Rs 7999: Specifications and features

Lava Yuva 2 Pro comes pre-loaded with free subscription of Doubtnut's course material for students in classes 9th to 12th (worth up to Rs 12,000 for one year)

Lava Blaze 5G phone's 6GB RAM variant goes on sale with introductory offers

The 6GB variant of Lava Blaze 5G is available for purchase on Lava E-store and e-commerce platform Amazon India. Below are the details

Lava to Apple, smartphone makers prepare to rollout software update for 5G

Airtel and Reliance Jio are the two telecom operators currently offering 5G services in select Indian cities

Phone maker Lava eyes electronics manufacturing venture with China's Huaqin

The pact would give the closely held companies heft as they seek to take on rivals such as Foxconn Technology Group

Lava democratises 5G smartphones, launches Blaze 5G at Rs 10k: Details here

Powered by MediaTek Dimensity 700 processor, the Lava Blaze 5G is compatible with eight 5G bands

Lava Blaze: Unboxing the made in India budget smartphone

Lava eyes 50% market share in sub-Rs 10k category; banks on R&D to up game

Indian mobile phone manufacturer Lava International plans to target the sub-10k market segment while also investing in research and development (R&D) of new and unique designs and features for its phones to take on its competitors.

Lava goes directly to retailers to slug it out in the market

With the growing influence of Chinese mobile phone companies' over the offline distribution channel in the country, Indian handset maker Lava is adopting a 'direct to retailer' model. The company says it is building an army of at least 700 personnel to monitor the market by directly touching some 100,000 outlets that sell Lava phones. This sales force is to visit every retail outlet at least twice a month, checking stock levels and brand visibility. Lava says it aims to, in this way, dispose of any conflict with its retailers within 10 days. Typically, consumer companies monitor their retail operations through their distributor's sales force; a team on the company's payroll for the job is rare."We are attempting to completely change the way retail distribution is done. We found some weaknesses in the system and decided to overhaul the model," Gaurav Nigam, national product head at Lava International, told this newspaper. Apart from strengthening its presence in the offline channel, ...