Flipkart started with a customised training programme to onboard these kirana partners
Move aimed at nurturing 'kirana' stores as modern retail expands fast
So the question is, how does one get the retailer to stock what his customer wants and buy it in the right quantities?
The retail market in India is estimated to reach $1.1 trillion by 2020
Local stores are still a major player in India as they constitute more than 90% of FMGC grocery sales
Some analysts, however, believe convenience stores could be challenged by digital grocery in the future photo