The SoftBank-backed company has been working on the business model for the past few months and has already converted about 100 such 'kirana' outlets
Money will be utilised to create warehousing and manufacturing infrastructure in partner
Last year in March, it had raised $62 million in a round that was also led by SoftBank Group
This represents the largest primary financing round in the online grocery sector in India, Grofers said in a statement
Online supermarket major Grofers India is pursuing profitability by consolidation and focussing on doubling its sales to Rs 5,000 crore by FY'20. The company is also gearing up to hit the capital market with initial public offer (IPO) within the next three years. "We have closed FY'19 with Rs 2,500 crore sales. At present our monthly sales have touched Rs 225 crore, growing at 8.5 per cent month on month. We expect around Rs 5,000 crore sales in the current fiscal," Grofers co-founder & CEO Albinder Dhindsa told PTI. The online player that was last valued at USD 600 million has moved out of hyper-local delivery model 3 years ago. The decision not only aided its survival but also helped it to thrive year after year, Dhindsa indicated. The same strategy helped the company to inch closer to break even in major cities in the northern and eastern parts of the country. Grofers, despite raising USD 60 million recently, remained focussed on consolidating its presence in 12
The company is now expected to raise more capital to the tune of $50-$100 million from SoftBank and another investor
According to sources, the fund infusion is a part of the bigger round of close to $120 million
In December, Grofers had said it aims to garner $2.5 billion (around 17,500 crore) in revenue by 2020
Grofers co-founder and CEO Albinder Dhindsa said Grofers has been witnessing over 30% month-on-month growth
Grofers is investing $30 million on private labels this financial year which will go up to $100 million over the next three years
The online grocery delivery service provider will rely on smart sourcing and limit stock keeping units as it goes on the offensive with its own-brand range
Online grocery portal is keen on developing more inhouse products for wider sale
The biggest grocery businesses in the world have managed to deliver savings to their customers, says Albinder Dhindsa, Co-founder & CEO, Grofers
In November 2015, Grofers had raised $120 million from SoftBank and Russian entrepreneur Yuri Milner, with participation from existing investors Tiger Global and Sequoia Capital
Grofers has managed to survive the churn in the sector that started in 2015, leading to the closure of companies such as PepperTap and AskMeBazaar, among others
Govt had, in July, approved Amazon's FDI proposal worth $515 million
Grofers had bitten off much more than it could chew, reports Tech in Asia
The company has sought approval 'to undertake trading including through e-commerce in food products manufactured in India'
The company has also been talking to Reliance Fresh and Big Bazaar to be their produce supplier of choice
Engineering institute professors said in this case, no proper communication was sent, nor any compensation offered