British FMCG major RB Plc on Tuesday said it has rebranded itself as Reckitt while retaining "company's heritage". The new brand identity and iconography is more recognisable and is designed to tell the story of the organisation's purpose and its transformation, the company said in a statement, which owns popular brands like Dettol soap and Lizol disinfectant. Commenting on the development, RB SVP Corporate Affairs & Sustainability Miguel Veiga-Pestana said: "The name reflects the existing widespread usage of Reckitt and is clearer, simpler and more memorable while retaining positive associations with the company's heritage." The implementation of the new brand will be delivered over a three-year timeline, using the natural replacement cycles of the business to manage an impactful transition in a cost-effective way, it added. RB VP Internal Communications and Corporate Brand Jo Osborn said: "From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, we sell more than 20 million .
Companies are also looking for change in product mix and cost saving measures
The launch of instant noodles, honey and plant proteins is part of a larger strategy to cash in on consumer demand for packaged products
The British fast moving consumer goods giant today reported 11.8 percent topline growth for the year
Revenues from operations was up by 6 per cent to Rs 14,124.48 crore from Rs 13,307.54 crore in the year ago period
Outlines blueprint for future growth; India, China and US are key
In an Q&A, Saugata Gupta, Marico's managing director and CEO, hails the Budget and lays out the company's road map for the future
Early trends in corporate earnings hold out hope
In December, MFs sold equities worth about Rs 37,000 crore, while FPIs bought Rs 50,000 crore worth of equities in the secondary market
FPI flows from April last year show they have been betting on a revival in consumer demand to drive economic growth, revealed an analysis by Edelweiss Securities
The company also plans to report on its progress against the plan annually starting 2022
Revenues of his movie business have dropped to zero, while his FMCG business, which was touted as a rival to Patanjali, is on the brink of extinction
Two leading homegrown rival FMCG brands Dabur and Marico are in an open spat with each other over claims regarding their honey brands and have taken the matter to advertising regulator ASCI. Dabur on Sunday said it is filing a complaint against rival Marico before the Advertising Standards Council of India (ASCI) for claiming its Saffola Honey sample being passed through the NMR test. The Noida-based company claimed Marico's Saffola honey has failed the NMR (Nuclear Magnetic Resonance) test and is misleading the consumers. "Dabur is filing a complaint in ASCI against Marico as their Saffola Honey sample from the market has failed the NMR test. Test reports clearly indicate the presence of sugar syrup in Saffola honey. Their claim on NMR test is misleading the consumers," Dabur claimed in a statement. However, Dabur's claim was refuted by Marico contending that Saffola Honey is also compliant with each of the quality parameters mandated by FSSAI". Earlier, Marico had filed a compla
India Inc shows patchy but encouraging recovery
Headwinds such as commodity inflation outweigh positives. Downgrade comes amid positive growth reported by sector in Q3, which is expected to continue into Q4
Rural areas continued to drive growth for the FMCG sector.
The 70 launches were made in the first half of the financial year alone and were mostly focused on hygiene, health & wellness, naturals and convenience
Key monitorables include cigarette volume growth, outlook on hotel, and paper businesses.
Blue Star's Managing Director B Thiagarajan spoke to T E Narasimhan on how sales are expected to touch pre-Covid-19 levels during festival time and there are chances it may increase by 10 per cent
Driven by industries like pharma, fast-moving consumer goods, education and IT, hiring activity in India saw a growth of 24% in September compared to the previous month