Page 58 - Flipkart

Flipkart's woes sound alarm over start-up valuations

Morgan Stanley writing down its investment in the e-commerce leader by 27 per cent does not augur well for the sector

Flipkart takes the brand ads route for revenue

Ropes in 50 leading brands to advertise on its platform

Flipkart launches own ad platform with 50 brands

Yes Bank, L'Oreal, Micromax, Intel, Gillette, Datsun and Sony have already signed up

Morgan Stanley cuts Flipkart value by $4 bn to $11 bn

Experts say future fund-raising by the e-commerce giant may face stress

Binny and I were very clear our job is to define boundaries: Sachin Bansal

Hiring right talent the Flipkart founders prioritised right from the start

Campaign logic: Casting the net wider

A new campaign of Flipkart sets out to show that those consumers who are believed to be entrenched in tradition and shopping offline are no longer indifferent to trying out e-commerce

Flipkart hires Fidelity International's India head Nitin Seth as Chief People Officer

He replaces Mekin Maheshwari who left the position in September last year

Flipkart to focus on personalised offering

E-retail giant Flipkart today said it will focus on personalised offering by using backend data intelligently to give best shopping experience to customers. The e-commerce major claims it has a customer base of 45 million. The company will also focus on automating its supply chain to reduce shipment time and increase accuracy to ensure zero customer complaint. "We want to use data smartly and intelligently at our backend for personalisation in customer offerings, service offering, supply chain offerings. We have regular customer base of 45 million. We will use technology... We will look at buying behaviour and preferences of customers and then personalized our offerings. If we use data, which is available with us, intelligently, we will be able to give best shopping experience to customers," Company's VP, Business Development, Adarsh K Menon said here today. Menon said that the company was focusing on automating supply chain to increase accuracy and drive greater speed. Asked ...

Flipkart to engage local celebrities for penetration in non-metros

Flipkart, the e-retailer with the largest market share in India plans to expand its footprint in the different regions of the country by aggressive marketing and engaging homegrown celebrities in different locations. The company has picked up seven states Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat, Karnataka, Andhra Pradesh and Telengana in the first phase to strengthen its presence in urban non-metro towns.Talking to Business Standard, Adarsh K Menon, Vice President Business Development of Flipkart said that the proliferation of smart phone users in the last few months has triggered an exponential growth of app based traffic of on line orders and it is coming from the smaller centers. Punjab has been the trend setter state as 80% of the business is being sourced from mobile app as compared to 75% in pan India. The state has clocked 8% month on month growth in customer base in the last seven months and Chandigarh has registered a 12% growth in the same period. With over 2 lakh .

Motorola no more exclusive to Flipkart; partners Brightstar

After Xiaomi, Motorola has now ended its exclusivity with e-commerce firm Flipkart and the Moto range of devices will also be available through select Airtel stores and e-commerce portals like Snapdeal and Amazon.in

Airbnb, Uber, Flipkart fuel back-office boom in India

The technology start-ups now have multi-billion dollar valuations on the back of massive funding by VC firms globally

Huawei mulls ending Flipkart exclusivity for Honor phones

Chinese telecom firm Huawei is looking to start selling its Honor brand smartphones through traditional retail stores to extend its reach thereby ending the exclusive arrangement with Flipkart to sell their devices. "We are seriously contemplating omnipresence sales channel strategy to expand our reach to customers. We get 75 per cent of our sales from top 35 cities. We have to make plan to reach them out as everyone doesn't buy online," Huawei Telecommunications India Director Sales P Sanjeev told PTI. Huawei started selling Honor smartphones in India through Flipkart about a year ago. The change in strategy is a part of Huawei's growth plan for 2016. Top management at Huawei headquarters wants to triple the sales of Honor smartphones in India to about 5 million but India team is yet to firm up the plan for actual target. "Our headquarters wants us to triple sales in India to capture 10 per cent market share in the smartphone segment. We are working on our business plan and ...

Daggers are out as Flipkart turns 8

But rivals give it credit for dreaming big and developing Indian e-commerce space

Flipkart, Snapdeal may be overvalued, says Vinod Khosla

Flipkart, the country's largest e-commerce company, is valued at $15.5 bn, while its rival, Snapdeal, is valued at nearly $5 bn

Flipkart confirms valuation at $15.2 billion

Figure was arrived at after last round of fund-raising of around $700 mn by the company recently

Flipkart's Big Billion Day faces consumer backlash on social media

Several consumers claim that prices on Flipkart for its Big Billion Day were inflated over the past couple of days and therefore the discounts running today are not genuine.

Is this the future of Flipkart's marketplace? 'Big Billion Day' sale to go all-app

Sources say this is a trial run ahead of the company going mobile-only sometime in the future

Flipkart's 'Big Billion Day': From behind the scenes

The mega sale meant 50 tonnes of copper, 700,000 man hours, 800 km of cabling and 30 km of optic fibres airlifted from abroad

Flipkart aims to double sales to $8 bn this year

The company also sets a target to ship 1 bn units a month and to serve 100 mn customers by 2018