E-commerce companies see a large chunk of their business coming in during the festive sales
Flipkart, Amazon projected to cross $7 billion in these sales during Covid-19
Analysts expect companies to shift focus to online platform in order to boost sales in these Covid-19 impacted times
The company has also witnessed fast growth in its online business in the wake of the pandemic and expect to continue the momentum
Apple appears to be eying a fair share of the festive sales in India this year as the iPhone maker is planning to make its long planned online store in the country a reality soon, the media reported
McAfee revealed how Indians have fallen prey to festive season sales and discounts in 2019
But if you delay purchase to the new year, you will get a higher value on resale
Retail sales of passenger vehicles - largest component of the pie - jumped 11% in Oct
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The shift in spending from offline to online and a slow first half has helped push sales this October
Discounts are a well-understood concept commercially, as well as under tax laws
Flipkart has tied up with SpiceJet to hold a massive 'marketing in the air' campaign
According to traders, they will meet the ministers over the next few days and chart out instances of violations of various rules by the e-commerce firms
The company has taken massive logistic operations to bring in thousands of new sellers, MSMEs, domestic manufacturers, and artisans into the e-commerce fold
Experts say the idea is to dent e-tailers' plans and get a share of the purchase wallet quickly
According to market watchers, presence of big brands on these sites, coupled with availability of discounts and easy finance schemes has played a key role in getting customers to shop online
Some retailers such as the Tata group's Croma believe online festive sales are actually a boon for brick-and-mortar stores
Most firms have hiked prices by 5-10% as components have become more expensive
For the first time, more customers outside large metros shopped for products online