Walmart-owned firm integrated 1,200 physical stores during pandemic, is taking brands like Mango, Puma, Movado and ELLE jewellery across the country including tier-2 and tier-3 towns
Through this deal, Max Fashion will get wider market access and make its products such as accessories, footwear, womenswear, menswear and kids wear, available in newer geographies and pin codes
The deal is one of the most significant celebrity brand acquisitions in recent times
The company posted 9.24 per cent growth in sales to Rs 1,570.54 crore during the year as against Rs 1,437.87 crore of the previous fiscal
A lot has changed in 50 years. From being a single store in Delhi, The Shop is now in Bengaluru, Mumbai, Kolkata, Coonoor and Noida, as well as in South Delhi's Meharchand Market.
Foreign brands are under increasing pressure from Chinese consumers and regulators to fall into line on contentious issues around Chinese sovereignty
Social media popularity, not sewing capability, is the secret ingredient