Diwali, also known as the festival of lights, commemorates the arrival of Hindu god Rama back to Ayodhya after his victory over Ravana and also celebrates the victory of good over evil
Consumers don't search by brands, begin the hunt for deals just a few weeks before Diwali. In 2018, the bulk of new consumers were from small towns
The author is talking about Diwali celebration by Delhiites