Digital Content Revenue

Consent-seeking tech top Trai pick to curb pesky calls and messages

It will take customers' consent on the brands or companies they would like to receive communication from

Content management platform Contentstack raises $80 mn in Series C funding

Georgian's Lead Investor Emily Walsh will join the Contentstack board along with Contentstack CFO David Overmyer

Smart TV scores over mobile devices for OTT content, finds survey

In terms of consumption patterns of those watching stre­a­ming TV, 41 per cent prefer OTT for movies and serials, 17 per cent prefer music

MeitY may stick with a govt-backed GAC for social media content issues

The IT rules, 2021, require significant social media intermediaries (SSMIs) appoint a resident grievance officer to decide on content-related complaints

Meta to pay creators up to $4,000 for original content on Facebook Reels

Facebook's 'Challenges' is a new way to go through a series of bonuses to reach a maximum payout

Data-rich local Indian content provides fertile ground for tech companies

From creating local language content ecosystem and interactive platforms on smart TVs to helping people shop via video commerce, Indian content offers huge opportunities for tech and e-commerce firms

Instoried's Sharmin Ali expects 2022 to be the year of 'empathetic content'

Instoried founder & chief executive Sharmin Ali shares the story of Instoried, the need for AI-driven content marketing and the use of NLP

YouTube adds 'Super Thanks' feature to help content creators earn more

YouTube on Wednesday said it has added a new 'Super Thanks' that will offer a new monetisation mechanism for creators on the platform.

IAMAI to set up digital content grievances council as new IT rules kick in

Industry association IAMAI on Friday said it is setting up the Digital Publishers Content Grievances Council (DPCGC), which will help address unresolved consumer grievances

MEWS strives to transform the digital content, says founder Manish Jalan

'Impatient multitaskers' is one of the best ways to describe our digital audience that likes to don many hats at once.

Covid-19 pushes up OTT subscription growth by 60%: BCG report

Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching

Weak economy, lower consumption to dent ad spends in media: KPMG report

OTT, along with online gaming, are emerging out to be winners in the crisis, it said

Coronavirus lockdown: TV channels introduce re-runs of shows, web content

Not just TV shows and web shows, viewers can access performances by artists such as Prateek Kuhad, Vir Das, Karsh Kale, Kamakshi Khanna, music band Indian Ocean on their Instagram accounts

Brands lost in translation: Lack of good digital content creators a problem

Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to platforms

Snippets: Digital content revenue

There are indications that OTT players may be poised to disrupt the market for major sporting rights