Digital Ad Spend

Digital ad spends in India to touch $21 bn in next five years: Redseer

Study says SMBs had 30-35% share of the $8 bn digital ad spend in FY22 and could to raise this to 40% by FY28

Mobile, Internet usage to drive India's digital ad spend to $21 bn by 2028

The digital ad spend in the country is set to observe a muted growth in FY23 due to macro factors

Ad rates jump 15-20% for India-Pakistan T20 World Cup match on Sunday

Timing of encounter, Diwali season, and arch rivalry boost last-minute advertiser interest, say experts

Ad spends likely to get double-digit boost as festive cheer returns

Ad spend projected to be Rs 30,000 crore this time - growth of 15% over last year's Rs 26,000 crore

Indian advertising market to grow 16% in 2022, touch $11 billion: Report

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Despite privacy changes, digital ad spend to hit $753 bn in 2026

The mobile in-app revenue will account for 56 per cent of global spend by 2026, according to Juniper Research

Advertising sees a lull after IPL with no big spends likely in Nov and Dec

Properties like KBC, Indian Idol and Big Boss may not bring in the large numbers, next wave only around March-April, when the 2021 edition of IPL kicks in

Disney cuts ad spending on FB amid growing boycott on hate speech: Report

Disney joins other companies like Starbucks Corp, Unilever Plc, Adidas AG and others that have pulled advertising from the tech giant

Streaming companies retool the visibility kit with spike in viewership

Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans

Weak economy, lower consumption to dent ad spends in media: KPMG report

OTT, along with online gaming, are emerging out to be winners in the crisis, it said

Brand taglines and pop culture

Are digital ads depriving brands of the benefits of long-running themes?

Twitter pulls the plug on political ads, Facebook not keen to follow suit

Political ads on social media platforms have been a growing cause for concern globally, especially since reports of foreign interference in the 2016 US Presidential elections surfaced

Country's digital advertisement spend may hit Rs 13,000 cr by 2018: Survey

The digital advertising spend was estimated to be around Rs 7,500 crore at the end of 2016

Digital ad spend may touch Rs 13k cr mark by Dec 2018: Assocham-KPMG survey

Fuelled by growing demand for smartphones and falling data tariffs