Page 2 - Deepika Padukone
Levi's ropes in Deepika Padukone as global brand ambassador
Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador. "With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey. "Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement. As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi's said Deepika's personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. "With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women's category," he said. Padukone .
 "Levi's ropes in Deepika Padukone as global brand ambassador")
India's most beautiful, most respected, most versatile celebrities in pics
The Indian Institute of Human Brands (IIHB), led by adman Sandeep Goyal, on Tuesday, released findings of its TIARA Research report, billed as a comprehensive study of Indian celebrities
 "India's most beautiful, most respected, most versatile celebrities in pics")
Deepika Padukone most beautiful celebrity, Amitabh most respected: TIARA
Rankings part of research report by Indian Institute of Human Brands
 "Deepika Padukone most beautiful celebrity, Amitabh most respected: TIARA")
Bollywood drug case: NCB seizes phones of Deepika, Rakul, Simone, Karishma
NCB quizzed actors Rakul Preet Singh, Deepika Padukone, her former manager Karishma Prakash, and fashion designer Simone Khambatta in connection with drug case related to death of Sushant Singh Rajput
Bollywood-drugs nexus: NCB questions Deepika Padukone for five hours
Padukone, who reached the NCB guest house in Colaba in south Mumbai around 9.50 am, left around 3:50 pm, a police official deployed outside the guest house said
 "Bollywood-drugs nexus: NCB questions Deepika Padukone for five hours")
NCB summons Deepika Padukone, Shraddha Kapoor, Sara Ali Khan in drugs case
Earlier, NCB sources had claimed that there was a "reference" to Rakul Preet Singh and Sara Ali Khan in the statement of Rhea Chakraborty, who has been arrested in the case
Myntra buys Bollywood star Deepika Padukone's fashion brand 'All About You'
The deal is one of the most significant celebrity brand acquisitions in recent times
 "Myntra buys Bollywood star Deepika Padukone's fashion brand 'All About You'")
India-China border dispute: CAIT steps up campaign against Chinese goods
We will approach various celebrities and motivate them to give up these endorsements, keeping in view the sentiments of Indian citizens," said Praveen Khandelwal, general secretary, CAIT.
 "India-China border dispute: CAIT steps up campaign against Chinese goods")
How an inherently collaborative film industry will adapt to the time
Many in the business of cinema are cautiously excited as the industry receives the green signal to restart work.
 "How an inherently collaborative film industry will adapt to the time")
Karan Johar to Rohit Shetty, big film producers say no to OTT release
Sources say the top four multiplex chains in the country - PVR, Inox, Cinepolis, and Carnival - are asking big producers to wait rather than rush to release their films on OTT platforms.
 "Karan Johar to Rohit Shetty, big film producers say no to OTT release")
Designer facemasks? Stylists say not the time for fashion statement
The surgical mask is undoubtedly the symbol of our times but most Indian design houses are either in lockdown or don't see the product avenue as one that is aligned with their sensibilities
 "Designer facemasks? Stylists say not the time for fashion statement")
From Baaghi 3 to Sooryavanshi, big Bollywood films face coronavirus heat
Film events such as IIFA 2020 have been postponed for now
 "From Baaghi 3 to Sooryavanshi, big Bollywood films face coronavirus heat")
Celebrity brand value: Kohli tops list for 3rd time, Akshay grabs 2nd spot
Kohli outshines all with 40% jump in brand value, holds the top spot and earns 50% more than Kumar at No 2: Duff & Phelps
 "Celebrity brand value: Kohli tops list for 3rd time, Akshay grabs 2nd spot")
Deepika's acid test
The vitriol against Padukone, who is a hugely popular star, will fade over time. But let's not forget what caused it
 "Deepika's acid test")
'Chhapaak' opens to mild response, mints 4.77 crore on opening day
According to Adarsh, the film showed an ordinary response on day 1
 "'Chhapaak' opens to mild response, mints 4.77 crore on opening day")
Delhi HC asks Chhapaak's makers to credit acid attack survivor's lawyer
Justice Prathiba M Singh said the changes be made in the movie slides in multiplexes by January 15.
Modi govt is fighting with voters who backed him with passion: youth
Six months after returning to power with a huge mandate, Modi government is stuck fighting students - its most ardent voters who are now pessimistic, hopeless and even angry
 "Modi govt is fighting with voters who backed him with passion: youth")
Raghuram Rajan backs Deepika's silent protest, Lavasa's impartial duty
Rajan said one has to be truly cynical to not be moved by these actions
 "Raghuram Rajan backs Deepika's silent protest, Lavasa's impartial duty")
Deepika Padukone's act of solidarity with students a gamble with Chhapaak
You can catch Chhapaak at free screenings organised by Congress workers or avail of free tickets to Ajay Devgn-starrer, Tanhaji, from BJP workers
Lighting the campus tinderbox
Mr Modi's authoritarian streak is sometimes compared to Indira Gandhi's rise to absolute power. If so, the triggering of a students' agitation carries a fateful echo from the non-so-distant past
 "Lighting the campus tinderbox")
