Deep Design

A class apart

Article settles into soft cushions and runs speculative eye on road travelled by these variously wheeled vehicles. How did these objects of everyday utility turn into what we may call figures of fun?

Itu Chaudhuri: Is it time to bury the logo?

Symbols, as carriers of identity, are inseparable from human life, from tribe to kingdom, ancient to modern

Itu Chaudhuri: The language of identity

A synthetically developed script like Wancho presents a opportunity to develop criteria for evaluation

Itu Chaudhuri: Physique

Physique creates stored meaning, or what we call an image, that can be exploited later

Itu Chaudhuri:The currency of design

Currency note must be durable and easy to handle especially by ATMs, says DOPE

Brand is UX, or something like that

There's an opportunity for brands to build themselves around superb interactions. But UX goes beyond digital, and so should banks

Nobel, Dylan and the twilight of authority

The Nobel's relevance has always derived from authority, its own and others'. Even the Peace Prize's popular recipients have been yoked to structures of authority

The street, the studio and us

Deep Design looks at the test result, treating the Swiss products as provocations

Branding, to a degree

In India, the notion of the brand is both nascent and spreading at a gallop. States, NGOs, government bodies, spiritual leaders, cricket teams and other once-unlikely entities are starting to receive marketing attention, so the brand is never far behind. It's the new orthodoxy.University brands, an oxymoron in India until the 1990s, are a fascinating example. They are numerous, often very old, and slow to change, and display - like species - many stages of evolution. This is reflected in their visual identities.Of course, there's much more to a brand than the logo, which is only the tip of the brand's iceberg, so to speak. But it is a tell-tale sign of how an organisation sees itself, and the face it wants to show.Deep Design reveals the interplay of symbol and reality and the invisible hand of evolution. We shall consider two epochs, the shift (in India) occurring in the late 20th century.For 150 years, university identities followed an internationally prescribed code. The words seal,

Branding, to a degree

Deep Design reveals the interplay of symbol and reality and the invisible hand of evolution

The law of clutters

Clutter promotes flexibility, avoids commitment, and keeps things moving - for today

Three ages of Olympic logos

Olympic logos support a strong, coherent brand, adapting its unchanging core to a dynamic world

We, the undersigned

All ministries use the Ashokan four-lion national symbol, but look at the meaningless variations in lettering, proportion and arrangement!

Making sense of election symbols

Eligible parties choose symbols from a library of hundreds of simplistic linear drawings of everyday household objects and animals, under conditions set by the EC

Bad design, my goodness!

Patanjali's sloppy, nondescript typography, garish colour palettes and crude illustrations bring to mind "cheap" rather than inexpensive